Course Description


You are kidding right!  YouTube is massive.  It's the largest video sharing site in the world.  More importantly YouTube acts like a giant search engine.  In fact more and more people are using YouTube to search for a specific subject.  Also YouTube is owned by Google and therefore YouTube videos generally show up on Google, normally on page one.


The main reason is that your competitors are.  Video is so important from a marketing point of view.  If you don't have a video on your home page and your competitors do they are more likely to get the business that you are competing over.

YouTube makes it very simple for you to upload videos and then embed them onto your website.  This is something that you should be doing.


Craig Petty and Mark Northall are your hosts on this this training course.  Between them they have years of experience using video from a business point of view.

You will learn how to upload, how to set up your channel.  How to grow your subscriber list.  More importantly you will learn simple strategies that you can use to make sure that you are using video to stay one step ahead your competitors. 

Social Media Expert

Mark Northall

Mark Northall - Social Media SpecialistMark Northall is a Social Media Manager Trainer and Strategist based in Tamworth Staffordshire. He has been advising businesses and individuals on digital marketing for over 10 years initially as part of a team of Chartered Accountants and Business Advisers in the Black Country and for the last 7 years as a business owner in his own right.Mark’s company Dauben Group has trained companies’ sales teams onsite as well as holding regular training sessions across the Midlands. He is also Regional Leader for 4Networking a national business networking organisation looking after 17 groups from Stafford to Worcester. At weekends he can be found at motorcycle speedway tracks across Europe and announcing at Buxton Speedway in Derbyshire.

Course curriculum

  • 1

    Introduction To YouTube

    • Introduction To YouTube

  • 2

    The YouTube Dashboard

    • The YouTube Dashboard

  • 3

    The Video Editor

    • The Video Editor

  • 4

    What Content Should You Post?

    • What Content Should You Post?

  • 5

    Getting Subscribers

    • Getting Subscribers