Public Relations Expert
About the instructor
Asha Clearwater of Turquoise Tiger is an NCTJ* qualified journalist who has been creating engaging content for more than 30 years. She’s been a news reporter, features editor and arts editor, as well as editing a number of national business magazines.
Today, Asha divides her time between coaching SMEs on the art of great storytelling to promote their products and services and producing written and digital content for her varied PR clients.
Asha’s experience spans writing for local and regional press, breaking national news stories and even launching the world’s first interactive magazine for the ‘Twitterverse’, which drew her numerous accolades and awards nods as well as a bulging celebrity contacts book and a testimonial from none other than Stephen Fry.
She has also managed PR, publicity and social media for national charities, a world champion sports star, a best selling author, a national veterinary chain and pretty much everything in between.
Asha has been running her own PR, content coaching and consultancy business for more than 15 years.
She occasionally freelances as a writer for national magazines, and she’s even behind some of the information boards you’ll find strolling through Woodland Trust forests. Pick up an information leaflet for a business or tourist attraction and you might even find she penned that too!
In short, what Asha doesn’t know about PR, content creation, storytelling and journalism ain’t worth knowing!
*National Council for the Training of Journalists
IS THIS A STAND ALONE COURSE?
No! This is the sixth course of a series of six courses designed to teach you how to create the perfect press release. if you haven't done so yet please watch course 1, 2, 3, 4 and 5 in the series. This course will assume you have watched these first.
WHAT IS AN IMAGE BANK?
An Image Bank is basically a collection of images that you can use in all the press releases that you create. Images are very important and it is even more important to have a wide variety of images to suit the release you are sending.
WHAT DO YOU LEARN
You will learn the type of images you need to create a successful image bank. You will learn why you should never us stock images. You will also learn the style of shots that work the best for your business.