Press Release Course 5 - Following Up

By now you should have learnt how to create and distribute a press release. However it is really important to follow up. It can help build relationships with journalists and create extra publicity. | taught by Asha Clearwater
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Asha Clearwater
Asha Clearwater
Public Relations Expert

About the instructor

Asha Clearwater of Turquoise Tiger is an NCTJ* qualified journalist who has been creating engaging content for more than 30 years. She’s been a news reporter, features editor and arts editor, as well as editing a number of national business magazines.
Today, Asha divides her time between coaching SMEs on the art of great storytelling to promote their products and services and producing written and digital content for her varied PR clients.

Asha’s experience spans writing for local and regional press, breaking national news stories and even launching the world’s first interactive magazine for the ‘Twitterverse’, which drew her numerous accolades and awards nods as well as a bulging celebrity contacts book and a testimonial from none other than Stephen Fry.

She has also managed PR, publicity and social media for national charities, a world champion sports star, a best selling author, a national veterinary chain and pretty much everything in between.

Asha has been running her own PR, content coaching and consultancy business for more than 15 years.

She occasionally freelances as a writer for national magazines, and she’s even behind some of the information boards you’ll find strolling through Woodland Trust forests. Pick up an information leaflet for a business or tourist attraction and you might even find she penned that too!

In short, what Asha doesn’t know about PR, content creation, storytelling and journalism ain’t worth knowing!

*National Council for the Training of Journalists

IS THIS A STAND ALONE COURSE?

No!  This is the fifth course of a series of six courses designed to teach you how to create the perfect press release.  if you haven't done so yet please watch course 1, 2, 3 and 4 in the series.  This course will assume you have watched these first.

WHAT DO YOU MEAN FOLLOWING UP?

Once the press release is distributed you can generate a lot of extra publicity by following up on the press release.  For example if you held an event you could send a press release about the success of the event.  Following up also means building a relationship with the journalists so that whether they use your article or not you are their go to person in the future.

WHAT DO YOU LEARN?

In this course you will learn many different ways of following up.  Our PR Expert Asha Clearwater was a journalist for many years and goes through what does work and more importantly what does not work.  You will also learn 3 little words that are vitally important when speaking to any journalist.

Course Contents

5 Videos

Course Curriculum

Things To Note When Following Up
05:04
What Is Needed When Following Up
02:49
Relationship Building
04:12
Sharing Your Article
04:29
Conclusion
01:28