Course Description


No! This is course two of a six course series all about creating the perfect press release.  If you have not yet watched the first course which focuses on the story please watch it now.  This course assumes you have watched this first.


It is important that you send a press release to the right journalist.  It is equally important that the right audience reads your story.  Working out your audience makes it much more likely that your press release will be published


You will  learn the exact process Asha goes through when creating press releases for her clients.  You will learn where to research your audience and who they should be,

Public Relations Expert

Asha Clearwater

Asha Clearwater of Turquoise Tiger is an NCTJ* qualified journalist who has been creating engaging content for more than 30 years. She’s been a news reporter, features editor and arts editor, as well as editing a number of national business magazines.Today, Asha divides her time between coaching SMEs on the art of great storytelling to promote their products and services and producing written and digital content for her varied PR clients.Asha’s experience spans writing for local and regional press, breaking national news stories and even launching the world’s first interactive magazine for the ‘Twitterverse’, which drew her numerous accolades and awards nods as well as a bulging celebrity contacts book and a testimonial from none other than Stephen Fry.She has also managed PR, publicity and social media for national charities, a world champion sports star, a best selling author, a national veterinary chain and pretty much everything in between.Asha has been running her own PR, content coaching and consultancy business for more than 15 years.She occasionally freelances as a writer for national magazines, and she’s even behind some of the information boards you’ll find strolling through Woodland Trust forests. Pick up an information leaflet for a business or tourist attraction and you might even find she penned that too!In short, what Asha doesn’t know about PR, content creation, storytelling and journalism ain’t worth knowing!*National Council for the Training of Journalists

Course curriculum

  • 1

    Who Is Your Audience?

    • Who Is Your Audience?

  • 2

    Where Are Your Audience?

    • Where Are Your Audience?

  • 3


    • Conclusion