Course Description

WHAT ARE GOOGLE ADWORDS

Google Adwords is also known as PPC (Pay Per Click) advertising.  The basic concept is that google will display your advert to people when they search for specific search terms and you only pay when the person in question clicks your advert.  When used correctly it can generate absolutely stacks of leads quite cheaply

WHAT'S THE CATCH

There is no catch other than the majority of people that use Google Adwords don't really know what they are doing.  These people tend to leave the adverts running without monitoring the results.  This is basically the digital equivalent of throwing large bundles of cash down the toilet

WHAT DO I LEARN

In this course our Digital Marketing Expert Kon will teach you everything you need to know to be successful with Google Adwords.  How to place the ad, what to bid, negative keywords and more.  After watching this course you can use PPC safe in the knowledge you know exactly what you are doing!  

S.E.O Expert

Konrad Frankowski

Konrad ‘Kon’ Frankowski - S.E.O KingKon is a professional graphic designer with a wealth of experience in the creative, web and marketing sector. He has worked in a number of design agencies but decided to take time off from being an employed creative genius to jump back into the exciting world of self employment.After successfully running a Sheffield-based marketing company that focussed on creativity, innovation and forward thinking, Kon now runs Moonflight, a Midlands-based Web, Media, Graphic and Marketing Design Agency. Since the very beginning, he has assisted businesses across the UK with branding, logo design, communications, web design, social media and more. His experience comes from working with well-established companies in education, business services, hospitality, financial services, luxury consumer goods and manufacturing. During his career, he has worked with prestigious international companies such as T-Mobile, H&M and Fujitsu. Kon is a whizz at Adobe Creative Suite (incl. Photoshop, Illustrator, InDesign, dying Flash, Dreamweaver and AfterEffects. He has over 12 years of international experience as a freelance graphic/media designer and branding consultant and over 8 years of web design experience. There really isn’t anything he can’t do so contact him for any assistance you may need with digital marketing campaigns.

Course curriculum

  • 1

    Setting Up Google Adwords

    • Setting Up Google Adwords
  • 2

    Setting Up Ad Groups

    • Setting Up Ad Groups
  • 3

    Creating the Advert

    • Creating The Advert
  • 4

    Reviewing and Monitoring Your Campaign

    • Reviewing and Monitoring Your Campaign